Past conference session
Podcasts for Game Marketing
Game Marketing using audio ads – tips, tricks and strategies for success.
In this insightful session from Pocket Gamer Connects London 2025, our Chief Growth Officer, Sara Guerola, shares actionable strategies, performance data, and creative best practices to help game marketers succeed with podcast advertising.
- Why Podcasts: Understand the growing influence of podcasts and their unique ability to combine performance and brand marketing.
- Audience Insights: Learn how podcast listeners’ demographics make them a valuable, high-intent segment for game advertisers.
- Creative Strategy: Discover what ad formats, tones, and placements drive results in different gaming verticals.
- Targeting & Attribution: Get a walkthrough of advanced targeting capabilities and best practices for tracking podcast ad performance.
- Optimisation Framework: See how granular data analysis can guide smarter decisions for campaign iterations.
- Real Results: Explore real-world data and examples of what’s worked for game studios leveraging this emerging channel.
Watch the full recording to get your podcast marketing strategy off the ground, or fine-tune your existing campaigns with insights from one of the industry’s early adopters.
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Discover how a performance-led approach can elevate your Influencer Marketing
Book in a demo and consultation with our team – free of charge, and free of commitment, and discover what makes our approach different. We have experience working with in-house teams at all stages of their influencer marketing journey and adapt our approach to meet your specific Influencer Marketing needs.
