a guide to
Diversifying Mobile Game UA with Influencer Marketing
In this comprehensive guide, SocialPoint, FunPlus, and Bandai Namco veteran Sara Guerola reveals key tactics for unlocking new growth with non-conventional UA channels.
This guide offers a comprehensive introduction to diversifying mobile game UA with influencer marketing, focusing on key areas such as platform selection, budgeting strategies and essential KPIs.
By implementing these strategies, you can integrate influencer marketing into your game’s UA mix for sustainable growth.
On the report you will find:
Diverse genres – Influencer marketing works across many game genres, leveraging various content verticals beyond just “gaming influencers.”
Measurable ROI – Strategic approaches with consistent testing and optimisation drive strong ROI.
Platform selection – YouTube and Podcasts excel in scalable performance, while Instagram, TikTok, and Twitch suit varied demographics and objectives.
Budget allocation – Sufficient budget is crucial for organic uplift and optimisation data.
Long-term strategy – Iterative testing, data analysis, and optimisation ensure long-term success.
Want to dive deeper into influencer marketing for mobile game UA? Download the full report for advanced strategies and insights.
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