Influencer Marketing CPM Cheat Sheet 2025

This FREE guide provides average figures for how much brands typically pay influencers on YouTube for a 30-60 second integration in specific markets.

You can use this cheat sheet to allocate your budget for influencer marketing, make performance projections, and guide your negotiations.

This guide also provides handy insights on which content verticals work best to reach different audience segments, and how much it costs to reach those audience segments in different Geos.

Although influencer prices also differ from one content vertical to the next, ideally, you’ll be looking at a versatile mix of content verticals to reach your core audience, and this cheat sheet is a great guide to the approximate average CPMs you can expect in a given market.

Download our free Influencer Marketing CPM Cheat sheet today and get instant access to essential insights on influencer costs across YouTube! This valuable guide will help you navigate your budget, optimise your influencer strategy, and make informed decisions in 2025.

P.S: Trying to figure out the ideal influencer marketing budget? Check out our webinar on Strategic Budgeting for Game Influencer Marketing here.