Multichannel Growth with Non Conventional UA Channels

If you work in mobile marketing, you’re likely grappling with changing privacy regulations, growing competition, and rising consumer ad avoidance. These evolutions have made it risky to solely rely on traditional UA channels for app & game growth in the long term.
This guide, curated by Sara Guerola (former Head of Influencer Marketing at SocialPoint, Head of Growth at FunPlus, and Product Marketing Manager (Growth) at Bandai Namco), reveals how app and game marketers can future-proof their UA strategies with non-conventional UA channels. By leveraging channels like Podcasts, Influencers, Linear TV, and Connected TV, teams can create a diverse, holistic, and resilient marketing mix that drives valuable user acquisition in the long term.

Discover how to:

This guide provides actionable frameworks for planning campaigns, practical examples of strategic planning for podcast and influencer marketing, proven measurement techniques, and practical solutions to common challenges.

Whether you’re looking to revitalise a mature app or launch a new game, this playbook provides the strategies needed to stand out and grow sustainably in today’s mobile marketplace.