INDUSTRY REPORT: pODCAST ADS FOR tech BRANDS
Podcast Ads for Tech Brands:
An Unmatched Opportunity
Discover why tech services and products consistently rank amongst the fastest growing and most active industries advertising on Podcasts. This report compiles the latest research & podcast advertising statistics on how leading tech brands leverage podcast ads to drive trust, conversions, and customer acquisition in an increasingly competitive market.
Key Highlights
- Podcast ads achieve 86% ad recall — highest across all media
- Tech brands dominate podcast advertising growth with +21% YoY increased spend in Q1 2025 alone
- VPN & Web hosting services were #3 & #4 fastest growing industries in Podcast ad spend in Q1 of 2025.
- Software & Business Services, and Phone, Internet & Cable industries were amongst the top 5 global spenders on Podcast ads in Q1 2025.
- Podcast ads rank #1 in authenticity & #2 in trust across ad channels
In this report, you’ll discover insights including exclusive research findings from our research with Sounds Profitable. It covers:
- Why podcast ads consistently outperform social media advertising
- Why podcast listeners are prime customers for tech brands
- How top tech advertisers structure podcast ads for maximum ROI
- Effective podcast ad formats and messaging strategies for tech brands
Consumers are questioning online ads more than ever. If you’re a tech brand selling complex, high-consideration products or services where credibility matters most, Podcast ads could just be what your marketing mix needs.
Download the full report now and discover why podcast ads for tech brands are the most effective way to deliver authentic, host-endorsed messaging to engaged, affluent audiences who actually listen, trust, and take action.
Download your copy and discover how podcast ads for tech brands can drive growth across the funnel!
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