Podcast Industry Research Report
The Podcast Advertising Landscape 2025: Trust and Effectiveness
Podcasts are one of the fastest growing digital ad mediums in 2025. But how does the Podcast advertising landscape measure up to that of other platforms?
Our latest podcast advertising report, created in collaboration with Sounds Profitable and partners, explores the attention and trust commanded by Podcast ads across different audience segments in the US.
We also dive into a critical comparison to social and other digital media, and what this means for advertisers looking to reach high-value consumers through more impactful means. Some key takeaways you can expect a deep dive into –
Unmatched ad recall – 86% of engaged listeners recall podcast ads, higher than any other platform
Effective reach – Podcast ads show a lower reach decay than all digital and social ad formats (except Twitch)
Unique impact on female attention – Podcast ads are the most effective way to reach female consumers
No gender disparity in attention – Unlike most media, podcasting’s ad effectiveness is equal for men and women
Trust beats social media – Podcasting outperforms all other social media in ad credibility and trust
Unrivaled trust amongst older audiences – Podcasts are the most trusted medium amongst 55+ audiences
Top for authenticity – Podcast ads rank higher in authenticity than ads on any other social media
Rapidly growing audience – More than three in ten Americans 18+ are monthly consumers of ad-supported podcasts
In a period of growing ad saturation and mistrust, this report offers some brilliant insight into where your traditional channels and tactics may be falling short and why Podcasts could just be what your marketing mix is missing.
Download the report today to discover how podcasts ads can help break through walls in consumer attention and trust to drive real marketing impact.
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