INDUSTRY REPORT: pODCAST ADvertising statistics FOR female-focused brands
Podcast advertising statistics:
Female consumer insights
Discover why podcast advertising is the most trusted and effective way to reach female consumers today. This report curates key podcast advertising statistics that outline the prime opportunity Podcasts present for brands looking to target female consumers and drive impact across the funnel- including exclusive new insights from our research with Sounds Profitable.
Key Highlights
- Female podcast listenership has tripled in the past decade
- Podcast ads drive 86% ad recall — the highest across all media
- 75% of women take action after hearing a podcast ad
- Podcasts rank #1 in ad authenticity—outranking all social platforms.
Why This Report Matters
Consumer attention is becoming increasingly hard to capture in saturated traditional ad spaces. For brands looking to drive action and loyalty amongst female consumers, Podcast ads are a great way to break through the noise with credible, impactful messaging. In this report, you’ll learn:
- Why Podcast advertising can be effective for female-oriented brands
- The podcast show genres and ad formats that deliver the highest ROI for female-focused brands.
- Key strategies and narratives for female-focused brands to build impactful Podcast ads
- The podcast marketing tactics leveraged by the top-spending brands
- Which genres and show formats deliver the highest ROI for female-focused brands.
If you’re a marketers looking to drive growth amongst valuable female consumers through new, unsaturated channels with high trust, authenticity, and engagement, this landscape report is for you.
Download your copy and discover key podcast advertising statistics and strategies to reach female consumers with podcast ads!
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