A Guide to
Unlocking App Growth with Influencers and Podcasts
With insights from mobile game influencer marketing experts from Plarium, Zynga, Bandai Namco Mobile, and more, this comprehensive guide breaks down every key strategic consideration mobile marketers must know for crafting and scaling successful mobile game influencer marketing and podcast advertising campaigns – from budgeting and optimising creatives to measuring impact.
Built by a team that’s launched and optimized hundreds of mobile game influencer & podcast campaigns, this resource is designed to help marketers avoid costly mistakes and tackle creator-led growth with data-led approaches designed for scalable success.
In this comprehensive guide, we walk you through how to:
- Evaluate if influencer or podcast campaigns are the right fit for your game or app
- Align creator channel strategies to your goals — from game launches to user acquisition or even brand lift
- Build realistic influencer marketing budgets, plan tests, and secure internal buy-in
- Structure influencer briefs, choose the right platforms & formats, and avoid creative pitfalls
- Track podcast & influencer campaign performance across different KPIs
- Scale what works — and know when to stop testing what doesn’t
Whether you’re looking to leverage creator channels to launch a new game, reignite or accelerate growth, diversify your UA mix, build your brand, or something else, this guide provides an inside look at the approaches that underlie the best mobile game influencer marketing campaigns.
Download your free copy today and unlock new growth with the power of influencers and podcasts!