Project Overview
Driving installs & purchases with Travel Influencers
With over 18 integrations delivered on YouTube, and ad slots on 12 Podcasts across 4 different publishers, we helped Airalo leverage the power of YouTube and Podcast influencer marketing ads.
Using our unique data analytics tools and influencer databases for YouTube and Podcasts, we were able to create an effective and scalable influencer marketing plan.
Particularly leveraging the travel vertical, we curated a selection of YouTube travel influencers and podcast shows with engaged audiences matching Airalo’s target segments.
Across Podcasts, we used a mix of host-read and programmatic ads to maximize ad impact and reach.
This data-led multi platform approach allowed us to reach a variety of high-value audience groups by leveraging a diverse cohort of creators across YouTube and Podcasts.
30+
Integrations
2
Platforms
Examples
Leveraging Travel Influencers on YouTube & Podcasts
Amateur Traveler
Everything Everywhere Daily