NORD VPN – Podcast advertising

Since 2023, we’ve been supporting NORD VPN with scaling their Podcast advertising activations in over 11 countries, leveraging our wide global publisher and show networks across countries to scale reach year on year.

Leveraging host-read ads across markets, we were able to reach valuable audiences with authentic, personalised narratives delivered by their favourite, trusted podcast creators.

Multi-episode partnerships helped build further trust and encouraged recall and conversion. Tailoring briefs to vertical-specific use cases, local market news & current affairs, as well as leveraging strong CTAs, were key to driving conversions.

Custom landing pages in local languages played a key role in a seamless user journey from the podcast listen to the conversion – with discount codes serving as a key motivator to drive conversions.

With our expertise across strategic planning & hands-on global execution at scale, we’ve built a strong relationship as a trusted podcast advertising agency partner in NORD’s journey building podcasts into a trusted, scalable user acquisition channel for brands across its portfolio.