Sara Guerola appointed as Chief Growth Officer at Media Bodies

Game Marketing Expert Appointed As Cgo At Media Bodies Influencer Marketing Agency

Mobile Game Marketing Veteran Joins the Influencer Marketing Agency to Spearhead Growth and Innovation in Game Marketing

Global Influencer Marketing Agency Media Bodies has appointed Sara Guerola as its Chief Growth officer (CGO) in a key move to bolster its gaming industry expertise & offerings.

With over a decade of experience in mobile game marketing, including previous roles as Product Marketing Manager (Growth) at Bandai Namco Mobile, Head of Growth at FunPlus, and Head of Influencer Marketing at Socialpoint, Sara brings a wealth of growth marketing knowledge and strategic expertise to the data-led marketing agency as it looks to maintain the momentum with its expanding presence within the gaming industry.

In Sara’s role as Chief Growth Officer, she will leverage her extensive experience and analytical expertise to implement data-driven strategies & tactics to improve ROI on Influencer and Podcast marketing campaigns for the agency’s gaming clients and beyond.

Media Bodies CEO and Founder Edward Fuller says Sara’s experience and expertise in app growth marketing will play a major role in levelling up the agency’s data-driven orientation and offerings to its gaming industry partners.

“As an agency with deep roots in the gaming industry, we’re committed to consistently refining our offerings to reflect what the industry needs. We’ve seen massive demand for our data-oriented approach over the past few years and adding Sara’s expertise to that will be transformative.

“Sara is a dynamic leader whose deep understanding of the mobile gaming sector and performance marketing will be instrumental in driving Media Bodies’ growth. We’re thrilled to have her on board as we continue to push the boundaries of influencer marketing for game developers globally.”

Reflecting on her new role, Sara expressed enthusiasm to take on the new challenge-

“I’m excited to step into the agency side after 13 years on the client side, bringing my experience to help the team grow and strengthen their analytical approach. It’s a new challenge, and I’m eager to learn and contribute along the way.”

Chief Strategy Officer Natalie Turner says the appointment is a reflection of the company’s growing ambition to consistently deliver the highest-calibre services.

“I first met and worked with Sara five years ago, and I was immediately impressed by her trailblazing approach to Influencer Marketing. Her decision to join MediaBodies sets a high standard for the calibre of service we aim to provide our clients. Sara’s extensive knowledge and expertise will undoubtedly be a valuable asset to the company and the teams she will lead.”

About Media Bodies

Media Bodies specialises in performance-based influencer marketing strategies, working with brands to unlock marketing success through data-led, adaptive, dynamic and scalable strategies. The agency’s data and creative insights have given it a demonstrable track record in scaling clients’ YouTube, Podcast, TikTok, Instagram and Twitch campaigns, hitting targeted KPIs whilst maintaining consistently high ROI.

FAQ

Determining the right influencers for your brand starts with defining factors like your target audience, campaign objectives & KPIs, an estimated budget, and your key competitors. This provides a good foundation to focus your influencer search in the right direction and find the creators who will be the best fit for your brand and your audience.

Whether you need an influencer marketing platform depends on the scale of your influencer marketing campaigns! For smaller campaigns with fewer creators, an organic search using hashtags or ‘similar profiles’ on the social media platforms may be enough. For larger scale campaigns, you may need to invest in an influencer marketing platform or work with an agency!

You can find influencers for free using search engines, or hashtags on social media platforms. This would require you to have some idea of the interests of your target audience or the content category within which you would like to find influencers. Another means to find influencers at no extra cost would be to use the social listening tools your PR department may have to find creators who have organically mentioned your brand, or alternatively your competitors. This may help you discover creators who have a genuine interest in your brand or general product or brand category.

This depends on your resources, scale, KPIs, and the audience niches you are trying to reach! If you have a large internal team, a common content vertical and accessible target audience, the top Influencer discovery tools and a modest budget, you may be able to find influencers in as little as a day or two! However, these factors are all rarely aligned with the ideal scenario, which can make finding influencers challenging for internal teams.

Working with an influencer marketing agency can help finding a list of influencers within a week for up to six figure budgets. Larger budgets with performance oriented KPIs may require a slightly longer timeline. However, this is always comparably smaller compared to the time smaller internal teams may require.

Absolutely! As a full service Influencer Marketing agency with 11 years of experience, Media Bodies has access to multiple tools and platforms to find influencers for your brand. We also consult performance data from the hundreds of prior campaigns we have run and analyse competitor strategies to ensure we are finding the RIGHT influencers for your brand.

Further, Media Bodies’ global networks with managed and unmanaged creators across the world and frequent collaboration opportunities. This eliminates a lot of the risk involved in the outreach stages. Moreover, allows us to deliver campaigns with quick turnarounds, and to do so at preferential rates, helping lower CPMs and produce the best ROI for your influencer marketing campaign.

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