Mobile Game Marketing Veteran Joins the Influencer Marketing Agency to Spearhead Growth and Innovation in Game Marketing
Global Influencer Marketing Agency Media Bodies has appointed Sara Guerola as its Chief Growth officer (CGO) in a key move to bolster its gaming industry expertise & offerings.
With over a decade of experience in mobile game marketing, including previous roles as Product Marketing Manager (Growth) at Bandai Namco Mobile, Head of Growth at FunPlus, and Head of Influencer Marketing at Socialpoint, Sara brings a wealth of growth marketing knowledge and strategic expertise to the data-led marketing agency as it looks to maintain the momentum with its expanding presence within the gaming industry.
In Sara’s role as Chief Growth Officer, she will leverage her extensive experience and analytical expertise to implement data-driven strategies & tactics to improve ROI on Influencer and Podcast marketing campaigns for the agency’s gaming clients and beyond.
Media Bodies CEO and Founder Edward Fuller says Sara’s experience and expertise in app growth marketing will play a major role in levelling up the agency’s data-driven orientation and offerings to its gaming industry partners.
“As an agency with deep roots in the gaming industry, we’re committed to consistently refining our offerings to reflect what the industry needs. We’ve seen massive demand for our data-oriented approach over the past few years and adding Sara’s expertise to that will be transformative.
“Sara is a dynamic leader whose deep understanding of the mobile gaming sector and performance marketing will be instrumental in driving Media Bodies’ growth. We’re thrilled to have her on board as we continue to push the boundaries of influencer marketing for game developers globally.”
Reflecting on her new role, Sara expressed enthusiasm to take on the new challenge-
“I’m excited to step into the agency side after 13 years on the client side, bringing my experience to help the team grow and strengthen their analytical approach. It’s a new challenge, and I’m eager to learn and contribute along the way.”
Chief Strategy Officer Natalie Turner says the appointment is a reflection of the company’s growing ambition to consistently deliver the highest-calibre services.
“I first met and worked with Sara five years ago, and I was immediately impressed by her trailblazing approach to Influencer Marketing. Her decision to join MediaBodies sets a high standard for the calibre of service we aim to provide our clients. Sara’s extensive knowledge and expertise will undoubtedly be a valuable asset to the company and the teams she will lead.”
About Media Bodies
Media Bodies specialises in performance-based influencer marketing strategies, working with brands to unlock marketing success through data-led, adaptive, dynamic and scalable strategies. The agency’s data and creative insights have given it a demonstrable track record in scaling clients’ YouTube, Podcast, TikTok, Instagram and Twitch campaigns, hitting targeted KPIs whilst maintaining consistently high ROI.