Podcast Ads for Health & Wellness Brands:
Industry Landscape Report

Consumer demand for health & wellness brands is growing fast, but so is the competition. With consumers increasingly skeptical of “health-washed” claims, authentic messaging through trustworthy sources is essential for wellness brands to stand out. That’s where podcast ads for wellness brands present a unique opportunity.

This report explains why podcast advertising is one of the most effective health & wellness marketing strategies for 2025 and beyond. As one of the most trusted advertising mediums with the highest ad recall and affluent, educated audiences, podcast ads deliver unmatched effectiveness and access to audiences that value wellness and are primed for conversion.

Inside, you’ll discover a compilation of the podcast industry’s latest research insights and statistics, INCLUDING exclusive new podcast advertising insights from our research with Sounds Profitable.

We outline key insights around podcast ads for wellness brands including-

• Why health & wellness brands spend over $420M on Podcast ads annually
• Why podcast advertising is effective for wellness brands
• Practical strategies to drive growth for wellness brands through Podcast advertising

If you’re looking to explore podcast influencer marketing for wellness brands, this report is a great resource to get familiar with the opportunity and best practice. Download the full report now and unlock new opportunities in podcast advertising for health brands!