Data-led global mobile gaming influencer Marketing agency with proven results
Award-winning mobile gaming influencer marketing agency
We’re a leading mobile gaming influencer marketing agency specialising in crafting campaigns that drive profitable game growth at scale. With over a decade of experience delivering influencer marketing for some of the top mobile gaming companies including Socialpoint, Wooga, Plarium, and more, we create campaigns that not only drive installs but also set up scalable strategies for long term growth.
Data-led strategies for influencer-powered mobile game growth
Mobile game influencer marketing that delivers measurable growth
Rising competition, costs, and changing data and privacy regulations have made it harder than ever for mobile marketers to capture and retain valuable users through traditional UA channels.
Channels like influencer marketing and podcast advertising have become effective alternatives to fill in the gaps and to cut through the noise, but influencer marketing for mobile games isn’t a one-size fits all.
Most mobile game marketers struggle to profitably scale influencer campaigns without the right targeting, attribution, and optimization frameworks.
That’s where we come in. Our mobile game influencer marketing services are designed by gaming industry veterans who understand how to drive both short-term acquisition and long-term brand and revenue growth.
Proven Mobile gaming influencer marketing strategies
Mobile game influencer marketing strategies crafted by veteran game marketers
As an award-winning mobile gaming influencer marketing agency, we know which influencers, content formats, and platforms move the needle for different objectives – from installs and monetization to engagement and sentiment.
With the former Head of Influencer Marketing at Socialpoint at the helm of our strategy and analysis team, we specialise in creating tailored influencer marketing strategies for mobile games that cut through the vanity metrics and deliver against your specific KPIs.
With a track record of driving growth for top-grossing mobile games and a deep expertise in influencer marketing for the mobile gaming industry, we combine creativity, analytics, and insider industry insights to make every campaign count.
So whether you’re looking to launch a new mobile game, scale UA, re-engage lapsed users, boost in-app purchases, or something else through Influencer Marketing on YouTube, Podcasts, Instagram, TikTok, or Twitch, we can help.
1B+
Impressions delivered
10,000+
Influencers activated
80+
Games scaled
industry-leading influencer solutions
Award winning Influencer
Marketing Agency
Full-service influencer marketing agency to help you look beyond vanity metrics and leverage deeper data insights. We help you partner with influencers that best represent your brand and drive tangible ROI.
Cross-Platform Expertise
We deliver end-to-end data-led influencer marketing solutions across platforms
YouTube Influencer Marketing
Podcast Influencer Marketing
TikTok Influencer Marketing
Instagram Influencer Marketing
Twitch Influencer Marketing
Experiential marketingWe’re the mobile gaming Influencer Marketing agency of choice for leading brands
Featured Influencer Marketing Campaigns For Games
Any questions?
Frequently asked questions
Is mobile game influencer marketing worth it?
Influencer marketing can be an extremely powerful UA and marketing channel for mobile games. There are several benefits of influencer marketing for gaming brands –
1. Diversifying the marketing mix
2. Creating a competitive advantage and differentiation
3. A creative refresh from controlled brand narratives
4. Improve performance of traditional channels and build broader conversations
5. Add credibility to promotions on other marketing channels
6. Add authentic perspectives and genuine endorsements
7. Reach untapped audiences unreachable through traditional UA and marketing channels.
Influencer marketing can serve several brand awareness and performance-based goals and improve the quality and effectiveness of the marketing mix as a whole.
The reason why many marketers question whether it is worth it is because they see it largely as a brand awareness channel, do not implement the proper tracking and attribution to measure impact accurately, or have poor strategic foundations to begin with.
But when planned and implemented strategically, Influencer marketing can be a powerful channel in the mobile marketing mix.
Check out some strategies for success in our free ‘Guide to Unlocking App Growth with Influencers and Podcasts.’
How can a gaming influencer marketing agency boost my new mobile game launch?
Including influencers in your mobile game’s launch strategy can boost reach, awareness, engagement, conversions, and so on. Additionally, influencer activations can support all the other activations across your wider marketing and UA mix by adding credibility to your brand and creating positive sentiment upon launch.
However, mobile Influencer marketing for games is a highly strategic process.
Each aspect of the campaign setup and execution plays a role in the ultimate effectiveness of the campaign – including how much you spend, when and where you run your campaign, which influencers you select, what platforms and formats you choose, what talking points or visuals are used in the content, where the ad is placed, and so on.
This sort of influencer-led launch strategy requires comprehensive planning and detailed execution where everything – timelines, placement, assets, messaging, and so on are aligned to other elements of the wider launch stack.
Here’s where working with a specialised mobile gaming influencer marketing agency can help.
An experienced gaming influencer agency partner will not only guide the strategy and approach for your game launch campaign, but will also handle the heavy lifting and the logistics.
The tools and databases needed to produce strategic and effective Influencer marketing campaigns can be expensive. Additionally building networks & relationships and liaising with influencers can be a time-consuming process. Trying to handle these aspects in-house, particularly during a game launch campaign when timelines and quality of creators is essential, is extremely challenging, especially if you’re short on resources and tools.
On the other hand, mobile gaming influencer marketing agencies already have all these resources at hand.
The best gaming influencer marketing agencies have the networks and tools needed to find, contact, negotiate with, monitor, measure, and analyse a wide range of influencers around the world. Besides, they have internal databases on the performance of different verticals, influencers, platforms, and content types for different games.
Beyond handling the heavy lifting and the logistics, an experienced mobile gaming influencer agency partner offers guidance to inform the strategy and approach for gaming brands just starting out with influencer marketing.
Essentially, partnering with a mobile gaming influencer marketing agency during your game launch campaign can not only ensure maximum impact on launch, but also set your influencer channel up for scalability and long-term revenue and brand growth.