Supercharge game growth with influencer-first marketing strategies
Award-winning gaming influencer marketing agency
We’re a leading gaming influencer marketing agency with 13 years of experience driving influencer-powered growth for some of the biggest gaming titles. With game marketing veterans at the helm of our agency, we have an unmatched expertise in crafting influencer marketing campaigns for games across every genre, launch phase, and marketing objective.
Drive authentic engagement and measurable growth
Unlock unmatched influencer-powered game growth
From hardcore PC/Console titles to casual mobile games, Influencers can be a powerful channel in every game’s marketing mix. They drive impact across the entire funnel – driving immediate player acquisition and building brand equity for long-term organic growth.
That’s why every game and marketing objective calls for a unique strategy and approach. The influencers, platforms, content formats, markets, or even ad creatives that work for one game’s influencer marketing campaign may not work for another.
But most game marketers struggle to start and scale influencer marketing profitably without the right models and processes to target, attribute, and measure impact. That’s where we can help.
Our gaming influencer marketing strategies are designed by veteran game marketers, so every campaign is optimised to look beyond vanity metrics and deliver impact against KPIs & objectives that actually matter.
scaling influencer marketing for gaming brands globally
Our strategies are built by former brand-side game-marketers.
As a leading influencer marketing agency for games, we know which influencers, platforms, and content formats drive impact for different goals.
Whether you’re launching a new game, looking to revitalise growth, drive new acquisition, re-engage lapsed users, or something else, we can help craft the perfect influencer marketing strategy for your game.
Our gaming influencer marketing agency services across YouTube, TikTok, Instagram, Twitch, and Podcasts involve support across the entire influencer campaign process – from campaign strategy and content creation to performance optimization and analysis.
With former game marketers from Socialpoint, Bandai Namco Mobile, and FunPlus on our executive team and as winners of the ‘Best Marketing Team’ at the Pocket Gamer Mobile Games Awards 2024, our expertise and understanding of the games industry are unmatched by other game influencer marketing agencies.
If you’re looking for a highly experienced, award-winning, gaming influencer marketing agency partner to drive long-term game growth with influencers, we can help.
1B+
Impressions delivered
10,000+
Influencers activated
80+
Brands scaled
industry-leading influencer solutions
Award winning Influencer
Marketing Agency
Full-service influencer marketing agency to help you look beyond vanity metrics and leverage deeper data insights. We help you partner with influencers that best represent your brand and drive tangible ROI.
Cross-Platform Expertise
We deliver end-to-end data-led influencer marketing solutions across platforms
YouTube Influencer Marketing
Podcast Influencer Marketing
TikTok Influencer Marketing
Instagram Influencer Marketing
Twitch Influencer Marketing
Experiential marketingWe’re the Data-led gaming Influencer Marketing agency of choice for leading brands
Featured Influencer Marketing Campaigns For Games
Any questions?
Frequently asked questions
Why video games need influencer marketing?
Influencer marketing can be an extremely powerful UA and marketing channel for video games. There are several benefits of influencer marketing for gaming brands –
1. Diversifying the marketing mix
2. Creating a competitive advantage and differentiation
3. A creative refresh from controlled brand narratives
4. Improve performance of traditional channels and build broader conversations
5. Add credibility to promotions on other marketing channels
6. Add authentic perspectives and genuine endorsements
7. Reach untapped audiences unreachable through traditional UA and marketing channels.
Influencer marketing can serve several brand awareness and performance-based goals and improve the quality and effectiveness of the marketing mix as a whole, making them an essential consideration for gaming brands.
Check out some strategies for success in our free ‘Guide to Unlocking App Growth with Influencers and Podcasts.’
What is gaming influencer marketing?
Gaming influencer marketing essentially refers to gaming brands leveraging ‘influential’ content creators to drive marketing objectives like brand awareness, user acquisition, and so on. It typically involves the ‘influencer’ introducing the game to their followers through their content – be it through a dedicated video, short-form content, or 60 second integration within a longer video.
Game influencer marketing can be leveraged across different platforms and content formats, with YouTube, Podcasts, Instagram, TikTok, and Twitch being popular platforms. A specific platform or content format may be more or less suitable depending on the game type and campaign goals.
View more insights on game influencer marketing in our free ‘Guide to Unlocking App Growth with Influencers & Podcasts. ‘
How can a gaming influencer marketing agency help?
Influencer marketing for games is a highly strategic process. It isn’t simply about getting a few big influencers to endorse the game. Every little aspect of the campaign setup and execution can play a role in the ultimate effectiveness of the campaign – including how much you spend, when and where you run your campaign, which influencers you select, what platforms and formats you choose, what talking points or visuals are used in the content, where the ad is placed, and so on.
You need an comprehensive strategy and framework that’s specific to game influencer marketing to guide your campaigns – and a gaming influencer marketing agency or consultant is the best solution, especially if you’re just starting out.
Another key benefit of gaming influencer marketing agencies is the resources they can provide/ already have at hand.
The tools and databases needed to produce strategic and effective Influencer marketing campaigns can be expensive. Additionally building networks & relationships and liaising with influencers can be a time consuming process.
The best gaming influencer marketing agencies have the networks and tools needed to find, contact, negotiate with, monitor, measure, and analyse a wide range of influencers around the world. Besides, they have internal databases on the performance of different verticals, influencers, platforms, and content types for different games.
Beyond handling the heavy lifting and the logistics, an experienced gaming influencer agency partner offers guidance to inform the strategy and approach for gaming brands just starting out with influencer marketing.
Essentially, partnering with a gaming influencer marketing agency can help brands save time, money and resources whilst still delivering effective influencer campaigns at scale.