FotMob - FotMob
FotMob is the perfect app for football lovers. The mobile gaming application allows users to access live scores, stats and all the latest football storylines within the world of football.
As a specialist influencer marketing agency that has strong connections with sport influencers and footballers, we were brought in to manage the YouTube marketing campaign for Fotmob. Focusing on utilising our internal performance databases and established relationships with YouTube influencers we built a strong campaign that would successfully drive installs and generate a scalable ROI.
To achieve our outlined objectives, we began methodically analysing previous campaigns that shared a similar audience and objective. Our unique internal and external performance data, allows us to always bring our clients the best performing influencers. In doing so, we produced a spreadsheet of YouTube talent we knew would generate a strong ROI for the client.
From this, we produced a fully tracked YouTube marketing campaign that successfully drove install’s and became an effective source for user acquisition.