Onefootball - Onefootball
Onefootball is a mobile gaming app that provides football enthusiasts with all the latest news, stats, live scores and background information.
MediaBodies have a long background in sport influencers and sport stars within the influencer marketing industry. We were tasked to manage the YouTube marketing campaign in 2017 and beyond. The objective of which centred on driving installs, as well as ascertaining a positive ROI.
In order to achieve our set objectives, we began methodically sorting through our internal performance data and outputs from previous campaigns, applying our expert knowledge; so that we were able to identify the most profitable age groups and verticals to target. In doing so, we were able to utilise an effective data-driven approach, where we were able to produce a fully tracked YouTube campaign that successfully drove install’s and became an effective source for user acquisition, enabling for a scalable budget across the campaign’s duration.